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Buying agent vs selling agent

Daan van SettenBy Daan van Setten

Understand each side of the transaction.

Two sides of the transaction

A buying agent works for the buyer's interests; a selling agent for the seller's. They negotiate against each other.

Buying agent role

  • Search and shortlist homes
  • Attend viewings with buyer
  • Negotiate price and conditions
  • Check the purchase contract
  • Guide through notary

Selling agent role

  • Value the home and set strategy
  • Marketing and viewings
  • Negotiate with buying agents
  • Draft the purchase contract
  • Coordinate to closing

Frequently asked questions

Can one agent do both?

No — by trade rules they cannot represent both sides.

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