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Setting the right asking price
By Job KerstenStrategy behind a well-judged asking price.
Why pricing matters
Asking price drives the first wave of attention. Too high scares off buyers; too low can leave money on the table.
Methods
- Comparable transactions (CMA)
- WOZ value as a baseline
- m² price for the area
- Formal appraisal
Strategic angles
Pricing just under round numbers widens the Funda search hits.
Frequently asked questions
Should I price for bidding rounds?
Common strategy in strong markets.
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